MEET OUR FOUNDER

Jack Karuletwa | Founder & CEO

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As a young man, Jack witnessed many Rwandans, almost always Tutsi, on the move and unsettled, the results of political unrest and the impending genocide. His family was among those on the move.

Jack’s father sensed trouble in Rwanda as early as the 1960s and made a quick decision to move the family out of the country. As a result, Jack and his siblings spent most of their lives as Tutsi refugees from Rwanda unable to live in their own country simply because of the ethnic group from which they came. They moved consistently, changed their names, or even pretended not to be Rwandan. During this time, his mother shielded her children from the danger with her strong faith and maternal instincts. Jack knew when he moved to the United States in the mid-1990s that his father was saving him from ever having to go back to Rwanda where there seemed no hope of escaping intense scrutiny, discrimination and hostility.

He attended Grand Canyon University in Phoenix, Arizona. There he studied physics and discovered his aptitude for basketball, which lead to a three-month travel tour with the Harlem Globe Trotters and a place on the NBA practice team. He also worked as an actor on nationally syndicated television shows and commercials, and co-starred in a Disney feature film. With every opportunity he promised himself that one day he would return to Rwanda from a position of strength and hope.

The timing could not have been better than now! With new leadership, Rwanda is now prepared and poised to promote reconciliation, regeneration and a new vision for the country. Jack will be a part of that vision by introducing Rwanda as one of the best producers of coffee and tea in the world.

Silverback Coffee is Proudly Black Owned
Proudly black owned.

Your three minute,
pour over took three decades to make.

It’s an intensive, meticulous, sustainable process our Rwandan farmers have perfected over the last 30 years. Silverback coffee cherries are 100% naturally grown, picked by hand, wet washed, and then dried naturally under the sun. By partnering with small, traditional farmers, we’re ensuring that future Rwandan coffee farmers can thrive in the global economy. Which, in turn, ensures you get to appreciate the complex notes of Silverback Coffee for years to come.

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These are magic beans.

They won’t grow into a giant beanstalk. Or lead to a goose that lays golden eggs. These beans, grown and harvested by the coffee farmers of the Cyungo Cooperative, are much more powerful than that. They offer hope to a recovering nation. They create purpose. Connect communities. Protect wildlife. These beans conjure different notes. They can be floral. Fruity. Nutty. Chocolatey. They’re prized throughout the world.

And the more of these magic beans we grow, harvest, roast, and sell, the more powerful they become.

Our
coffee

Flavor as rich as our history.
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